Databases are large directories of content such as articles, images, market trend reports and scientific papers. They can be used to locate useful journal articles for your essays simply by searching within them using keywords to describe your topic. While Discover is a good place to start searching for relevant academic sources, it doesn't search all of the databases that are available through QMU (and neither does Google Scholar) so it's a good idea to find out which databases are most relevant to you (below) and how to search them effectively.
Accessing databases and the articles in them
Most databases require you to sign in using your university login.
More information on accessing our electronic databases is available here.
See below for support materials and tutorials for using some of the key databases.
Please contact your librarian for more help if needed.
WARC has devised a marketing Strategy Toolkit developed by world leading market strategists which is free to use (with our WARC subscription) for our students and staff. The seven modules of the toolkit are meant to improve your skills as a strategic thinker and take around 8 hrs to complete. The toolkit is used by both people working in the industry and well as students and it is not meant to replace any teaching received at QMU but to enhance student experience as well as their CV to improve chances of employment. It is designed to give some practical marketing experience with a real case scenario but it relies quite heavily on the theoretical knowledged acquired through it. the mlearner's knowledge is assessed by marketing specialists at WARC.
The modules are grouped into three topics:
After each topic, you can test your knowledge with a strategy quiz and gain hands on experience by tackling the dummy brief. Please watch this 5 mins video to get the basics (you need your QMU credentials to access it).
The kit can be used in three ways:
Work through the modules as a ‘course’
Support existing training schemes
Refresh your knowledge whenever you need to